DAR AL OBAIDANI
Al Obeidani is a distinguished heritage brand deeply rooted in tradition, seeking to solidify its position in the high-end luxury market. Their request was to elevate their established legacy into a modern, premium “House of Design.”
They needed a sophisticated, exclusive identity that communicated prestige and created a seamless, high-quality experience across their visual branding, physical retail spaces, and digital presence.
Sina:
Working on the Dar Al Obaidani project was a highly rewarding experience. One of the key strengths of this project was the strong mutual understanding and trust between our team and the client, which allowed us to make confident creative decisions throughout the process. Another highlight was the close collaboration between the Nexus Interior Design team and Marca, ensuring that the brand identity was seamlessly translated into the showroom experience. This integrated approach created a consistent visual language across both physical and digital touchpoints.
